help_outline Skip to main content
Add Me To Your Mailing List    
HomeEventsJoint Penn Club and Wharton Club of NJ Event with Peter Fader

Events - Event View

This is the "Event Detail" view, showing all available information for this event. If the event has passed, click the "Event Report" button to read a report and view photos that were uploaded.

Joint Penn Club and Wharton Club of NJ Event with Peter Fader

When:
Tuesday, April 29, 2014, 6:00 PM
Where:
The Hanover Manor
http://www.thehanovermanor.com/
16 Eagle Rock Avenue
East Hanove, NJ  07936

973-887-2682
Additional Info:
Event Contact(s):
Charlie Mangano
Category:
Speaker Dinner
Registration is required
Payment In Full In Advance Only
If you have any questions, you may also contact co-chair for the event: Deborah Zajkowski(dkzajkowski@yahoo.com)
Welcome to the 
Joint Penn Club and Wharton Club Event



Professor Peter Fader
to speak on

Customer Centricity
Focus on the Right Customers for Strategic Advantage

Customer Centricity book

On the
Agenda
  • 6:00 pm - 7:15 pm Cocktails, Dining & Open Networking 
  • 7:15 pm - 7:30 pm Introductions
  • 7:30 pm - 8:45 pm Presentation and Q&A
  • 8:45 pm - 9:00 pm Dessert and More Open Networking

If you really want to get the most out of this session, which will focus on how to make money using Customer Centricity, read the book prior to the meeting. The book is inexpensive - on Amazon less than $12 in paperback and less than $8 as a Kindle book - and invaluable.

 

After a brief review of Professor Fader’s recent book Customer Centricity: Focus on the Right Customers for Strategic Advantage, we dive deep into the profitability question: given the risks and costs of becoming customer centric, how can it be more profitable than the more traditional product-centric approach?


Who is Peter Fader

He is a Frances and Pei-Yuan Chia Professor, Professor of Marketing and Co-Academic Director of Wharton Customer Analytics Initiative. Professor Fader's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities.

 

He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.


Take a Peek



 TwitterFaceBook   Bookmark and Share